An installation by Gloria Hertig (Trends & Identity, Zurich University of the Arts), Liu Shiyan (Visual Arts, Baptiste University) & Joe Ma Kam Leung (City University of Hong Kong, School of Creative Media) at McaM Shanghai. Intro Concept What does the consumption of goods do for us? What is it that makes us happy when spending money? Is it just the moment or is it a simple eye catcher that leads us to this specific behavior? Things you want to have or touch while thinking they make you happy. What colors, surfaces and textures turn a normal object into an object of desire? Can we play with these codes? Do specific satisfying materials exist? If so, which are they? Through observations in shopping malls, finding inspiration on youtube and in pictures, we tried to find material that would allow us to shape and create a so-called eye massage. Once we pinned down the concept that form, color and material are the elements that control our eyes and tempt us to consumption. In Shanghai, we decided to play on …