Blog, Edition 2016, TC 2016

Bitten Stetter

Fashion Designer/Professor and Head of MA Design (Programs Trends and Event), ZHdK

Bitten Stetter is a qualified fashion designer and works as a freelance designer since 1999. Since 2000, she leads the international fashion label Bitten Stetter & concept. The label Bitten Stetter is more than a classical fashion label. The collections are the creation of little stories – each piece of the collection plays  its role, sometimes as a main character, sometimes as a supporting act, but certainly always with a special appearance. Numerous publications in relevant journals, awards of art and business, international sales and productions are one of the secrets for the success of her label. The focus of her work lies in the analysis of social changes in context of trends and design. The output of these surveillance is expressed on two different layers, an investigative and artistical output. The visual spell is transmitted with the tools storytelling, staging, styling and design. 
As a freelance designer, concept developer and trend expert, she works with clients in the fashion industry, creative industries and various cultural institutions. She curated the exhibition „Fashion Talks“ for the Musuem of Communication Berlin that was traveling to different cities in Germany and Switzerland.

Furthermore she is involved in teaching and researching. She is the head of the Master of Arts in Design programs „Event“ and “Trends” at the Zurich University of the Arts. Beside that profession she is also teaching at the Bachelor of Arts in Design program called „Style & Design“ at the ZHdK.

Since 2015 she holds the professorship for the field of studies „Trends & Identity“. In her research and teaching work she is focused on social changes as well as new phenomena and weak signals in everyday life. She is interested in critical, speculative and provocative design work. Within her PhD theme she explores the field of tension death and design.


see also:

Moral Phobia – Do good for thyself (and the market), Lecture by Prof. Bitten Stetter, Tuesday, 20 September 2016